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MobiFone Loyalty Program
I. Who are members of loyalty program:
- All MobiFone
subscribers;
- Subscribers will be called
“Members” after registration.
II. Description:
Member collects points on monthly bills for rewards.
a. Point criterion:
*Post-paid members:
- Member collects points from MobiFone sevices bills (excl. promotion offers).
- Bonus point for corporate accounts.
- Bonus point for customers' lifecycle.
- Bonus point on special occassions birthday, celebration days alike.
- Point is deducted if communication is barred (debts and/or at request).
*Pre-paid members:
- Bonus is based on the filled amounts;
- Bonus on occasions is based on birthday, registration date;
- Point is deducted if two-way communication is barred.
b. Point swap rate:
| 1 |
Bonus point for new member |
Subscription |
50 points |
Once |
| 2 |
Bonus point for every monthly bill |
VND 10,000 |
1 point |
|
| 3 |
Bonus point for corporate account |
Subscriber |
50 points |
Once rewarded/year for 3 subscribers up |
| 4 |
Bonus point on birthday |
Birthday |
50 points |
Once rewarded/year on birthday |
| 5 |
Bonus point for lifecycle |
Year |
50 points |
Over 3 year customers |
| 6 |
Barred one-way communication is deducted |
Time |
50 points |
(both debts or at request) |
| 7 |
Barred two-way communication is deducted |
Time |
100 points |
(both debts or at request) |
c. Point rules:
- Newly-registered member is allowed to collect point;
- Point is based on subscription number. For post-paid corporate account,
point will be counted for individual subscriber;
- Odd of monthly bill is below VND 10,000 will be transferred into
coming round.
- If a member transfers contract ownership, points cannot be converted
into bonus. Point(s) is restored if transferee joins the program.
- If a member terminates contract, the collected point cannot be converted into
bonus.
d. Point round:
Member collects points every month and will be notified via SMS and on website: www.mobifone.com.vn
III. Member rank:
- Collected points decide ranks(Diamond, Gold, Silver and Bronze) that encourage members the more points they collect the more benefits they will get.
- Member rank counts in six-month round; e.x: a member who registered in January 1st 2006, his/her collected points will be considered for rank in July 1st 2006.
- Registered member automatically ranks "Bronze".
a. Rank Escalation:
- To grow rank customer is advised to collect a certain number of points within six (6) month period as described:
| Diamond |
Above 5000 |
6 months |
| Gold |
From 2001 to 5000 |
6 months |
| Silver |
From 201 to 2000 |
6 months |
| Bronze |
From 0 to 200 |
6 months |
- If a member collects enough point for rank escalation before the consideration time, his/her rank will be escalated in the first day of following month since his/her date of collected point enough.
Ex: A member registers the program January 1st 2006 ("Bronze"). In May 14th 2006, he/she collected enough point for 'Silver' rank. In June 1st 2006, the member ranks "Silver".
b, Retain & decend rank:
- Member's rank retains since his/her official rank escalation till the consideration of rank which is nearest to the next rank + 6 months.
Ex: the above.
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